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Do treasury companies have staying power?

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Itās Friday!
I canāt complain, though, this week ā and this past month ā have felt like theyāve flown by.
In case you (somehow) missed it, the SEC said yesterday that āto achieve President Trumpās vision of making America the crypto capital of the world, the SEC must holistically consider the potential benefits and risks of moving our markets from an off-chain environment to an on-chain one."
Iāll forgive them using āon-chainā vs. āonchainā for this announcement, given the caliber of the statement.
My real concern, admittedly, is if anyoneās checked on our old pal Gary Gensler lately.
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Comparing the slew of new digital asset treasury (DAT) companies to the ICO era is āapt,ā Electric Capitalās Avichal Garg told Empire co-hosts Jason Yanowitz, Santiago Santos and Rob Hadick on todayās weekly roundup.
āāI think the most interesting question here is how long does it last? And is any of it actually durable?ā he asked.
āMost of [the capital] doesn't get anywhere, but actually, we got Ethereum outta the ICO cycle, right? You got a $500 billion asset that has had a transformative impact, right?ā he continued.
But Garg isnāt fully on the āthis is all badā train. He believes that certain implementations are going to be very interesting.
Obviously, ETH, SOL and bitcoin will continue to dominate. But some of the smaller assets that are being bought up by various treasury companies may not have the same staying power.
āāSome of the longer-tail assets, I think, [are] gonna be very hit or miss. Some of them are clearly gonna not be around, and some of them actually have a shot of being around, because the exposure into a new capital market is sort of like front-running an ETF,ā Garg explained.

Source: Blockworks Research
Hadick added that he thinks thereāll be a lot of M&A and capital activism, which means that the door for drama is wide open, depending on who and how folks approach activist stakes.
He also noted that weāre already seeing exhaustion in the market around these things, which is not super surprising given the sheer amount of announcements weāre getting weekly.
āāYou clearly don't need 30 of these, right? At the end of the day, the amount of copycats that are popping up right now is just astronomical, honestly,ā he told the Empire crew.
The other thing to add ā a very good point from Santos ā is that hedge funds generally are not able to buy ETFs, which means that theyāre closely watching these treasury companies and looking for opportunities they otherwise wouldnāt have.
āOther than retail, hedge funds that want to express a view on anything will buy these DATs. And I think that's where you could see this [continue] for an extended period of time where you have a lot of demand coming in that way,ā Santos added.
Though, as Blockworksā Dan Smith noted, the ETH treasuries saw low trading volume on Thursday.
Yesterday was the lowest trading volume day for ETH treasury companies since the initial announcements
The group combined for $1.4b, down 76% from the recent highs
ā Dan Smith (@smyyguy)
9:14 AM ⢠Aug 1, 2025
Iām still wary of one too many DATs causing the whole thing to crumble, but I canāt argue with Hadick, Garg, or Santos, who have some very valid points.
And now you know.
Institutional interest in Ethereum is running hot. ETF flows are gaining momentum, new token acquisition vehicles are forming every week, and ecosystem morale is nearing ATHs.
The only question left: Where will $ETH be when DAS London kicks off this October?
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š October 13-15 | London

Last week, I asked: Are you interested in pump.fun post-ICO?
I hear yāall loud and clear: Most of you are over it.
I also appreciate those of you who answered that you got in already, and thatās that. As for the one person whoās still a believer and will keep buying, I salute you.
In a similar vein, this week Iām wondering:
Are you over DATs? |
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